Posts Tagged ‘Search Engine Optimization’

So now you have a website for your company? Frontage, company-page, services and a contact form. Is that enough? While it is important to be found in the Internet, to get more traffic, in other words customers, you need more than that.

What does your company website need to bring in more customers?

Content is the KingContent, content, content…. and some more content! Content is still the KING! Content is definitely the most important factor in bringing visitors to your website. Why is content so important? Why is regular content needed on a website?

How do Search Engines direct visitors to your website?

Search engines – Google, Yahoo and alike – direct visitors to websites according to the website content. Search Engines crawl websites regularly trying to figure out what the website is all about. Search Engines read the content and keywords on the website. The more content you have on your website the more possibilities it gives for Google and other Search Engines to direct visitors to your website.

How much content should you have on your website?

Is it enough to have some 1-5 pages to your website? Google will not consider your website to be important if you only have a few web-pages on your website. For Google to consider your website to be important you need more content, more pages. You also need new content regularly.

How can you add more content on your website?

The best way to add content is to have a blog on the website. Also you can add a References section where you can add images and description of your projects or your latest work. Add News section where you can inform of the latest news of your company, or add a module that imports the latest news from some RSS feed service. Make sure you add content to your website EVERY MONTH, every week or even better daily! It is important to mark down on your calender the a schedule for writing and posting your blog-articles. Without a schedule – let’s face it – you’re not going to do it!

What kind of things you can write about in your blog?

Build content by blogging - drive traffic to your websiteWrite about the FAQ – Frequently Asked Questions your customers ask you. What are the things your customers are interested about? What kind of questions they ask you? Make a list of the most frequently asked questions and start from that. Also you can write about the latest developments on the field of the services or products you provide. Write about anything related to your field or business.

What kind of content you should have on your blog?

When writing a blog keep in mind that Search Engines, like Google, value most of all Videos, then images and the last the actual text. Go and do a Google search and notice how the videos in YouTube come up first, then images and the last the links to articles. So add videos to your website (by using YouTube service), then add images with good keywords in the names of your images (do not use image names as 0001.jpg). Then lastly, write about 400-700 words by using important keywords that relate to the services/products you provide.

Summa summarum – ADD CONTENT on your website regularly, every month, even every week or daily. With good content you can drive traffic to your website and this way add visitors – customers – to your website.

Start writing your blog today! If you liked the blog-post please write a comment below!

Internet-Palvelut.fi SM Oy

Anne Mattila

Web Designer

Internet-Content.net
www.internet-content.net

Email: info (at) internet-palvelut.fi

Tel: +358 (0)400 – 742251


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Images are an important part of any website. Images help you to direct attention to the topic, images lighten the website. But images have one more important function! Google search-engines value images more than text. In Google the first and foremost emphasis is given to VIDEO‘s, then to IMAGES and as last TEXT. So images are important on your website. Make sure your website images are SEO Optimized. How to do that?

What to keep in mind when adding pictures to the website?

1. Choose the right pictures

Choose images that relate to the text/content of your website article or your blog. Easiest way to get images is iStockphoto service.
View My Portfolio

You can make image searches with using one or two keywords. You can also search images with color names or color HEX code.

Choose an image that not only relates to the content of the article, but also an image that suits to the style and color of the website.

2. Give a name to the Image-file that has keywords

Do not use image names like 001.jpg, 002.jpg or similar. Make sure you first rename your image-file before you add the image to your website. Give your image a name that has KEYWORDS in it. For example if your website article talks about house plumbing, give your image names accordingly like house-plumbing.jpg, renovation-plumbing.jpg etc. When you have several images use different keyword variations. This is very important for SEO – Search Engine Optimization!

3. Give all your images Alt Text definition

Google reads not only the image file-name, but also image ALT TEXT. Give again keywords to your image Alt Text. Use a few words to describe what the image/content is all about. Do not use too many words. Make sure your words relate to the content/image. 

4. Make sure your Image File Size is not too big

Instead of scaling your images on your website make all the resizing before you add the images on your website. This method of adding only images that are in the correct size helps you make sure your image-files are not too big. For example if you want to add an image to your website that is originally 640x480px and you want it to show smaller, do not add the original size image to your website and then just scale it on the site. First resize the image with GIMP or other Image-editing program and then add it to your website.

What is a suitable image file-size? For big images (in Rotators etc) image size should not be over 100Kb. For small article images it is good to have images maximum 25Kb.

When using GIMP Image Editor you can also adjust image resizing quality. If the image still is too big you can maybe lessen the image quality when resizing the image.

5. Make sure you do not have too many images on your website

As much as images are important part of your website, this does not mean that you can have as many images on your website as you want. Having too many images, all with different measurements, does not give a clean and clear view of your website. It is good to define the correct image-size before starting to build your website. If this has not been done then it would be good to go through your website images one by one and see if the image size could be changes so that all content images are the same form and size.

Make also sure that your website content/text can be easily read and that there is enough space for the text!

If you enjoyed this article please leave a comment! Looking forward to hearing about you!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

Email: info (at) internet-palvelut.fi

Tel: +358 (0)9 – 428 333 10 / (0)400 – 742251

My profiles: Facebook LinkedIn Twitter WordPress WordPress Blog RSS
Contact me: Skype sales.internet-content.org
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