Posts Tagged ‘google’

So now you have a website for your company? Frontage, company-page, services and a contact form. Is that enough? While it is important to be found in the Internet, to get more traffic, in other words customers, you need more than that.

What does your company website need to bring in more customers?

Content is the KingContent, content, content…. and some more content! Content is still the KING! Content is definitely the most important factor in bringing visitors to your website. Why is content so important? Why is regular content needed on a website?

How do Search Engines direct visitors to your website?

Search engines – Google, Yahoo and alike – direct visitors to websites according to the website content. Search Engines crawl websites regularly trying to figure out what the website is all about. Search Engines read the content and keywords on the website. The more content you have on your website the more possibilities it gives for Google and other Search Engines to direct visitors to your website.

How much content should you have on your website?

Is it enough to have some 1-5 pages to your website? Google will not consider your website to be important if you only have a few web-pages on your website. For Google to consider your website to be important you need more content, more pages. You also need new content regularly.

How can you add more content on your website?

The best way to add content is to have a blog on the website. Also you can add a References section where you can add images and description of your projects or your latest work. Add News section where you can inform of the latest news of your company, or add a module that imports the latest news from some RSS feed service. Make sure you add content to your website EVERY MONTH, every week or even better daily! It is important to mark down on your calender the a schedule for writing and posting your blog-articles. Without a schedule – let’s face it – you’re not going to do it!

What kind of things you can write about in your blog?

Build content by blogging - drive traffic to your websiteWrite about the FAQ – Frequently Asked Questions your customers ask you. What are the things your customers are interested about? What kind of questions they ask you? Make a list of the most frequently asked questions and start from that. Also you can write about the latest developments on the field of the services or products you provide. Write about anything related to your field or business.

What kind of content you should have on your blog?

When writing a blog keep in mind that Search Engines, like Google, value most of all Videos, then images and the last the actual text. Go and do a Google search and notice how the videos in YouTube come up first, then images and the last the links to articles. So add videos to your website (by using YouTube service), then add images with good keywords in the names of your images (do not use image names as 0001.jpg). Then lastly, write about 400-700 words by using important keywords that relate to the services/products you provide.

Summa summarum – ADD CONTENT on your website regularly, every month, even every week or daily. With good content you can drive traffic to your website and this way add visitors – customers – to your website.

Start writing your blog today! If you liked the blog-post please write a comment below!

Internet-Palvelut.fi SM Oy

Anne Mattila

Web Designer

Internet-Content.net
www.internet-content.net

Email: info (at) internet-palvelut.fi

Tel: +358 (0)400 – 742251


Internet-Content.net on Facebook

My profiles: Facebook LinkedIn Twitter WordPress WordPress Blog RSS
Contact me: Skype sales.internet-content.org

Lue viimeisin blogi kirjoitus: Miten Yrityssivu muuttuu Facebook:issa?

How does those Google Search Pleaces service work? How can I sing in my company details to Places service?

Have you ever seen those company details on top of the Search results? The ones immediately after the paid advertisement? Well you can also add your company details to that map and for free! How does it work?

First you need a Google Account. It is good to have a separate Google account for your company (and separate for personal use). Sign in for Google account from here:

https://www.google.com/accounts/NewAccount?hl=en&service=lbc&continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fhl%3Dfi%26gl%3DFI

After you have a Google account you can add Google Places to your services. You can add it from Settings / Google Accounts Settings. Check the Google Services from TRY SOMETHING NEW. If you cannot see Google Places service on the first page you will find it by clicking More.. link. (You can also sign in to Google Place from this link: http://www.google.com/local/add/lookup?).

Get to know the Google Places service first!

See the Google Places video:

You’ll find the same video from Google Places Youtube page: http://www.youtube.com/watch?v=bhkAb9Lh5cQ

How to Sign in to Google Places service?

1) Give the company country and telephone number (give a number you use in this point, you will need it in confirmation)

Choose the country and give telephone number

2) Give Company details (address, opening hours, payment methods, company work-area etc)


Google Places company details

3) Choose one or more Company service types from Google Places own list (f.ex. dentist, pharmacist etc.)  Save all details!

4) Choose a confirmation method. Easiest is the automated phone-call for the given phone-number. You can also send textmessage according to Google Places instructions or wait for the Google Places postcard to arrive (some 2-3 weeks). Automated phone-call is the easiest way. Google automat will call you (to the given number) and gives you a confirmation PIN code. Write it down and give it to the PIN-code field in Google Places confirmation page. After this your Google company details are visible in Google Places service!

How to edit your company details in Google Places service?

Sign-in to your company Google account from http://www.google.com page. Choose Settings / Google-account settings / Google Places. You will get your company details visible. Click the edit button and do the desired changes! Save!



See a free Webinar for Google Places:

http://www.youtube.com/watch?v=bxoCVn7zVfs&NR=1

Happy Googling!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

Email: anne (at) internet-palvelut.fi

Puh: +358 (0)20 – 7940 270

My profiles: FacebookLinkedInTwitterWordPressWordPressBlog RSS
Contact me: Skype/ sales.internet-content.org
Lue viimeisin blogi kirjoitus: Miten voin liittää Sociaalisen Median linkit Email-allekirjoitukseeni?
Read the latest Blog Post: Create an Email-signatures with Social Media links