Archive for the ‘SEO’ Category

So now you have a website for your company? Frontage, company-page, services and a contact form. Is that enough? While it is important to be found in the Internet, to get more traffic, in other words customers, you need more than that.

What does your company website need to bring in more customers?

Content is the KingContent, content, content…. and some more content! Content is still the KING! Content is definitely the most important factor in bringing visitors to your website. Why is content so important? Why is regular content needed on a website?

How do Search Engines direct visitors to your website?

Search engines – Google, Yahoo and alike – direct visitors to websites according to the website content. Search Engines crawl websites regularly trying to figure out what the website is all about. Search Engines read the content and keywords on the website. The more content you have on your website the more possibilities it gives for Google and other Search Engines to direct visitors to your website.

How much content should you have on your website?

Is it enough to have some 1-5 pages to your website? Google will not consider your website to be important if you only have a few web-pages on your website. For Google to consider your website to be important you need more content, more pages. You also need new content regularly.

How can you add more content on your website?

The best way to add content is to have a blog on the website. Also you can add a References section where you can add images and description of your projects or your latest work. Add News section where you can inform of the latest news of your company, or add a module that imports the latest news from some RSS feed service. Make sure you add content to your website EVERY MONTH, every week or even better daily! It is important to mark down on your calender the a schedule for writing and posting your blog-articles. Without a schedule – let’s face it – you’re not going to do it!

What kind of things you can write about in your blog?

Build content by blogging - drive traffic to your websiteWrite about the FAQ – Frequently Asked Questions your customers ask you. What are the things your customers are interested about? What kind of questions they ask you? Make a list of the most frequently asked questions and start from that. Also you can write about the latest developments on the field of the services or products you provide. Write about anything related to your field or business.

What kind of content you should have on your blog?

When writing a blog keep in mind that Search Engines, like Google, value most of all Videos, then images and the last the actual text. Go and do a Google search and notice how the videos in YouTube come up first, then images and the last the links to articles. So add videos to your website (by using YouTube service), then add images with good keywords in the names of your images (do not use image names as 0001.jpg). Then lastly, write about 400-700 words by using important keywords that relate to the services/products you provide.

Summa summarum – ADD CONTENT on your website regularly, every month, even every week or daily. With good content you can drive traffic to your website and this way add visitors – customers – to your website.

Start writing your blog today! If you liked the blog-post please write a comment below!

Internet-Palvelut.fi SM Oy

Anne Mattila

Web Designer

Internet-Content.net
www.internet-content.net

Email: info (at) internet-palvelut.fi

Tel: +358 (0)400 – 742251


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Images are an important part of any website. Images help you to direct attention to the topic, images lighten the website. But images have one more important function! Google search-engines value images more than text. In Google the first and foremost emphasis is given to VIDEO‘s, then to IMAGES and as last TEXT. So images are important on your website. Make sure your website images are SEO Optimized. How to do that?

What to keep in mind when adding pictures to the website?

1. Choose the right pictures

Choose images that relate to the text/content of your website article or your blog. Easiest way to get images is iStockphoto service.
View My Portfolio

You can make image searches with using one or two keywords. You can also search images with color names or color HEX code.

Choose an image that not only relates to the content of the article, but also an image that suits to the style and color of the website.

2. Give a name to the Image-file that has keywords

Do not use image names like 001.jpg, 002.jpg or similar. Make sure you first rename your image-file before you add the image to your website. Give your image a name that has KEYWORDS in it. For example if your website article talks about house plumbing, give your image names accordingly like house-plumbing.jpg, renovation-plumbing.jpg etc. When you have several images use different keyword variations. This is very important for SEO – Search Engine Optimization!

3. Give all your images Alt Text definition

Google reads not only the image file-name, but also image ALT TEXT. Give again keywords to your image Alt Text. Use a few words to describe what the image/content is all about. Do not use too many words. Make sure your words relate to the content/image. 

4. Make sure your Image File Size is not too big

Instead of scaling your images on your website make all the resizing before you add the images on your website. This method of adding only images that are in the correct size helps you make sure your image-files are not too big. For example if you want to add an image to your website that is originally 640x480px and you want it to show smaller, do not add the original size image to your website and then just scale it on the site. First resize the image with GIMP or other Image-editing program and then add it to your website.

What is a suitable image file-size? For big images (in Rotators etc) image size should not be over 100Kb. For small article images it is good to have images maximum 25Kb.

When using GIMP Image Editor you can also adjust image resizing quality. If the image still is too big you can maybe lessen the image quality when resizing the image.

5. Make sure you do not have too many images on your website

As much as images are important part of your website, this does not mean that you can have as many images on your website as you want. Having too many images, all with different measurements, does not give a clean and clear view of your website. It is good to define the correct image-size before starting to build your website. If this has not been done then it would be good to go through your website images one by one and see if the image size could be changes so that all content images are the same form and size.

Make also sure that your website content/text can be easily read and that there is enough space for the text!

If you enjoyed this article please leave a comment! Looking forward to hearing about you!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

Email: info (at) internet-palvelut.fi

Tel: +358 (0)9 – 428 333 10 / (0)400 – 742251

My profiles: Facebook LinkedIn Twitter WordPress WordPress Blog RSS
Contact me: Skype sales.internet-content.org
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Read the latest Blog Post: Add your company to Google Maps Places Service

How does those Google Search Pleaces service work? How can I sing in my company details to Places service?

Have you ever seen those company details on top of the Search results? The ones immediately after the paid advertisement? Well you can also add your company details to that map and for free! How does it work?

First you need a Google Account. It is good to have a separate Google account for your company (and separate for personal use). Sign in for Google account from here:

https://www.google.com/accounts/NewAccount?hl=en&service=lbc&continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fhl%3Dfi%26gl%3DFI

After you have a Google account you can add Google Places to your services. You can add it from Settings / Google Accounts Settings. Check the Google Services from TRY SOMETHING NEW. If you cannot see Google Places service on the first page you will find it by clicking More.. link. (You can also sign in to Google Place from this link: http://www.google.com/local/add/lookup?).

Get to know the Google Places service first!

See the Google Places video:

You’ll find the same video from Google Places Youtube page: http://www.youtube.com/watch?v=bhkAb9Lh5cQ

How to Sign in to Google Places service?

1) Give the company country and telephone number (give a number you use in this point, you will need it in confirmation)

Choose the country and give telephone number

2) Give Company details (address, opening hours, payment methods, company work-area etc)


Google Places company details

3) Choose one or more Company service types from Google Places own list (f.ex. dentist, pharmacist etc.)  Save all details!

4) Choose a confirmation method. Easiest is the automated phone-call for the given phone-number. You can also send textmessage according to Google Places instructions or wait for the Google Places postcard to arrive (some 2-3 weeks). Automated phone-call is the easiest way. Google automat will call you (to the given number) and gives you a confirmation PIN code. Write it down and give it to the PIN-code field in Google Places confirmation page. After this your Google company details are visible in Google Places service!

How to edit your company details in Google Places service?

Sign-in to your company Google account from http://www.google.com page. Choose Settings / Google-account settings / Google Places. You will get your company details visible. Click the edit button and do the desired changes! Save!



See a free Webinar for Google Places:

http://www.youtube.com/watch?v=bxoCVn7zVfs&NR=1

Happy Googling!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

Email: anne (at) internet-palvelut.fi

Puh: +358 (0)20 – 7940 270

My profiles: FacebookLinkedInTwitterWordPressWordPressBlog RSS
Contact me: Skype/ sales.internet-content.org
Lue viimeisin blogi kirjoitus: Miten voin liittää Sociaalisen Median linkit Email-allekirjoitukseeni?
Read the latest Blog Post: Create an Email-signatures with Social Media links

Why add all your Social Media links to your email-signature?

How many emails do you send each day? Why not use that as an opportunity to increase your Social Media linking! Do all your contacts know your blog, Facebook, Twitter, Lindkedin links? For sure not! An easy way to get linked is to add a personalized Email-Signature to your emails.

How to add the Social Media links to your email-signature?

Most email-programs have a possibility to create your own email-signature. Often thou it’s not so easy to add many small Social Media icons on your signature. Some email-programs do not have so fancy html-code (editing code) possibilities. What to do then?

WiseStamp – what is that?

WiseStamp is a browser add-on. You can create several email-signatures with it with your different Social Media icons and links. It is currently available for Firefox, Chrome and Safari browsers. It is free and you can download it to your computer from this link: http://www.wisestamp.com/

How to use WiseStamp?Create your own WiseStamp signature

Download the WiseStamp Plugin to your computer (using Firefox browser recommended). Find the small WiseStamp sign from your browser (in Firefox in the right-bottom-corner). Click the WiseStamp icon to open the plugin. Create your own business and personal Signatures first by adding a table with two columns (one for the logo and one for the details).

After you have added the Logo and the basic details to your signature it is time to fill in the Social Media details. Start with Social Icons, choose the Social Media one by one (Facebook, Twitter, WordPress, Blogger, Linkedin etc.) and fill in the Link to your Social Media page on each of the Social Media services that you use. Delete all the extra Social Media options from the list.

How to make your Social Media Email-signature

Next step is to add suitable Email Apps. They are RSS feeds from your Social Media sites. For example you can add RSS feed from your latest Blog post to your Signature. This is done by Clicking RSS sign under the Email Apps, then click ADD button and add the RSS feed (blog post feed) to you the link field. Change the RSS Title to something suitable like “Read my latest blog post:”.

From IM Icons you can add your Skype name, Messenger name to your Email Signature. From Design Tab you can add borders and a light Gray box to your Signature. When you are done with your Signature remember to click Apply button and Preview to see how the signature looks like. If you are happy with the design then Click OK.

The last but not the least thing is to go to the Settings. This you do by opening the WiseStamp again from the icon, then choose Settings. Go and un-click the “Keep the WiseStamp credit in the Signature” box. Remember to promote WiseStamp by small donation or by Sharing their link in Facebook. Last click OK!

How do I add the Signature to my emails?

Open a new email message, click your right-mouse-button once and choose “Insert signature” and choose the correct signature by clicking it once. Signature should appear to your email. It is good to do this first before actually writing the email, so that you do not mess the text in your email.

WiseStamp Examples

Here are some examples of WiseStamp signatures! Hope you get some ideas from these!

http://wisestamp.com/goodies/category/signature-examples/

Create your email Signature today and connect with people!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

 

Puh: +358 (0)20 – 7940 270

My profiles: FacebookLinkedInTwitterWordPressWordPressBlog RSS
Contact me: Skype/ sales.internet-content.org
Our latest blog post: Miten voin helposti seurata asioita Internetissä?

What is RSS feed

Follow us RSS

Ever wondered what that little orange sign is on many webpages? That is a RSS Feed sign. What does it mean? How can it help you? How can you use it to benefit your business and your intrests?

1) DEFINING YOUR INTERESTS

Imagine that you come accross with a webpage that is very interesting? How do you find it in the future? What if there would be a magic button that would help you get information when something happens on those pages? Just like in Facebook where you get all the latest news to your Wall? Well there is, it’s called RSS Feed.

RSS Feed comes from words Really Simple Syndication. RSS feed gives you the change to keep tract of what is happening on those webpages you like to follow. Instead of you going from time to time to those page to see if something is happening, you will get an instant message to your RSS reader if new info is added to that page where you clicked the RSS feed button. Imagine how easy that makes the job for you! No need to go over and over again to the pages to see if something has been changed/added. The RSS feed does the trick for you.

2) HOW TO GET RSS FEEDS? OPEN GOOGLE ACCOUNT OR/ADD READER TO YOUR GOOGLE SERVICES

Open Google account

Google account

So how does it work? To you the RSS feed you need RSS feed reader? How do you get that? There are ofcause several available RSS Readers. The most common is Google reader in http://www.google.com/reader/. If you have a gmail-account or google-account you can add a reader to your services by signing in to google-account and clicking Settings and Google account settings. If you don’t yet have  Google account the open one free account from www.google.com page.

3) WHAT TO DO WHEN I CAME ACROSS A GOOD SITE/PAGE?

RSS feed sign in browser address-field

Sign in browser address-field

When you have signed up for a google-account and add Reader to your google services, you are ready to start! Next to you come to a webpage or a blog that you really like, check out if you can find the RSS image either on the webpage or in the address-field in the browser.

RSS feed

Click that orange-sign and you will get a window asking you what RSS Reader you want to use. Choose Google-reader (or just Google) and click the box where it asks if you want to use this reader every time in the future. You have just subscribed to the RSS Feed.

In the future when you click a RSS Feed sign on some page you will automatically get a page where it asked you if you want to add the RSS feed to your Google Homepage (Add to Google Homepage) or your Google reader (Add to Google Reader) for this RSS Feed. 

Add to Google Reader

Add to Reader

(If you click Google Homepage you see the RSS Feeds immediately when you have signed into you google account and clicked iGoogle link on top right upper corner of the page. If you click the Google reader sign and the RSS feed is added to you Reader.)

4) WHERE CAN I SEE/READ MY FEEDS?

So how do you access you RSS Feeds if you choose to use Google Reader instead of Google homepage for reading the feeds? Go to the address http://www.google.com/reader/. Sign in if you are not already signed into your google-account. You will access your google reader page. On the left side of the page you’ll find all your links that you follow. If the folder (feed) name is bold and has a number on it, that means you have new feeds to read. Click the folder and see the headings of the feeds. If there is anything ineresting then click the heading and you will end up to the webpage where the feed came from. When you have gone through the feed click the “Mark all as read” button. That marks all the feeds as read and the folder is not showing anymore bold to indicate that you have new feeds to read.

Using RSS reader

Read your feeds from Reader

5) HOW TO BENEFIT FOLLOWING RSS FEEDS?

How can you use RSS feed to benefit you and your business? RSS feed system is an easy way to follow those sites you are interested in. You can follow your competitors, your customers, blogs, interesting sites in general. By taking it a habit of checking out your RSS feeds every day you can see what it happening with your connections and interests. How powerful tool if used regularly! Be among the firsts to know what’s happening!

6) HOW TO USE RSS FEED SYSTEM ON YOUR OWN WEBSITE?

How to use the RSS Feed system on your webpage? Since RSS feed sends the feeds to Google and other search engines, it also helps the webpage to send info to the search engines of all the changes on the page. Normally the RSS feed can be shown on a blog-page not neccessary on the static page. Each website should therefore have a blog with RSS-feed button. This ofcause means there must be some changes done from time to time. Weekly if possible! Changes, additions do not have to be big ones, as long as there are freqvent. This will enchange your webpage status on google. Google will notice if no changes happen on your webpage.

How can you get feeds from conversations in the internet and of different topics you are interested  of? Hmm… next time!
Anne Mattila

Internet-Content.europe SM Oy

Internet-Content.Europe SM Oy, Finland

www.Internet-Content.net

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What are the TOP 5 Search Engine procedures (SEO) that you can do yourself? Here are the most important SEO

1) Basic SEO

Search Engine OptimizationMake sure you have basic SEO implemented on your website! This means Meta Description, meta keywords for the whole site and for individual pages. Remember that amount is not the desired goal, but the keywords should be suitable for that individual web-page. Do not try to fool Google, they do know how to read! Use just a few keywords per page. Keywords that best describes that page. Google will also value Headings (H1, H2, H3) more than the main text. So use keywords again in your headings.

Make sure you have the Page title for each page (shown in the browser tab). In Joomla this is found in the menu-item Parameters. Use suitable keywords in on each page title.

Make sure your pictures are named with suitable keywords (instead of the normal 1234.jpg use f.ex. dogfood-brand.jpg). Add also an ALT text and a title for your picture and again use keywords.

2) Blogging

BloggingOpen a blog-page and if it is not on your website then connect it to your website. Make sure you use a system where you can automatically import your new blog to your website (like Joomla). This makes your life easier and you do not need to add the same blog to your main website. Make a new blog every week if possible.

What to blog about? Open a Google reader account and start following blogs that have similiar products or services. Read what they write and use the ideas in your own blog and comment on their ideas. Link their blogs to your blog!!! This is very important for your own blog to become known.

3) Content editing, news

CMSEdit your pages regularly! Do not leave the editing into once a year procedure. Google will check out how often you edit your page and if there is no new content regularly, your rank will go down. Make sure your website is easy to edit so that you can add news-items regularly. Use a Content Management Systems (CMS) like Joomla or similiar where you can add content yourself.

 

 

4) Backlink building

Linking the websiteAdd links to other websites to your webpages and ask other websites to add your link to their pages. This is called link-sharing. You can also link interesting and useful blog-links and website links to your site. Give your www-address to as many as possible and ask them to use your www-address in their blogs.

Make links inside your website. Make sure each page has a next and previous links and other links. Do not let the page be the last page, but make sure your page links forward.

 

5) Social media

Social Media in SEOOpen a Twitter account (www.twitter.com) and Facebook account (www.facebook.com) and Digg account (www.digg.com). Connent your blog and Facebook account to your Twitter account, so that all new posts will be added to your Twitter account automatically. This will link your site and blog forward to your Twitter followers.

Add also Sosial Media buttons to your website. Make sure you have at least Facebook, Twitter, Digg links on your website. Start by sending the Facebook-like link to your friends and family. Spread the word!

Do not give up! Start your blog already today if you have not started yet!. Make it a regular feature of your website.

Click Here!

Our new Blog will bring out details of how you can make your webpages more Search Engine Friendly (SEF). We will give also hints about Free Open Source programs and different Free Internet Services. Close to our heart is expecially  Joomla Content Management System and it’s Extentions and also Linux Operating System and Linux Servers.

For Serach Engine Friendly affect many different things. You have maybe heard of Metawords,  Google AdSence campaigns, Facebook-advertisement, Twitter and many other Sosial Media services. Where to start and to what concentrate? That is a Million Dollar Question! What is good for one is not neccessary good for the other. Each situations have to be considered separately, but what is normally the start is functional webpages.

Why would you need your own webpages? You have maybe heard the saying  “If you are not in the Internet you do not exist!” The majority of people search information of companies and services and even of other people from the Internet. Most of them use Google Search Engine funtion.  That is why we have a new word “to google” in otherwords serach information through Google.  Even retired older people learn how to use the Internet. There are even classes to teach them – on a slower pace – how to use the net.

Lesson Nr. 1 for Search Engine Friendly Site is that you need to have your own webpages and they need to be such that you can add META words and META Description to the site. Meta description should be maximum 160 marks long. It should tell briefly what your pages are all about.  Google will show those Meta description in their search results below your webpage address.

Metawords i.e. search-word are words that pages are searched from Google. Words should be in line with the texts on your webpages. Same words should be found from the Headings and texts in general. Why?  Google will read the metawords and then compare them to the texts on your site and headings. If the same words are found in the texts Google will give higher points to your site. If metawords do not correspond to the texts and headings of your site Google might start to poikot your site in their search results. So make sure you have the important Metawords both in your site texts and headings and the Metawords definitions.

I want to get a fancy Flash webpages! Why not? Flash is fancy and a nice addition to the site, but it is not recommendable to use Flash as the only means of doing your webpages. Why? Flash code is like Hebrew to the Search Engines. Yes, sure Google can read the texts in between all that Flash code. But Flash sites are never in the top place in the search engine results. Google cannot make links between different parts of a Flash site to another page on the flash site. So all links lead to the front page and frontpage only. If you want to have Flash-type featured to your site it is better to add such features as a part of a clearer Content Management Site as Joomla.

What is a Content Management Site? Content Management site is a site that is done by using a Content Management Program. Using such does not require that you know html-code. What, do you mean webpages can be done without knowing any html-code? Yes I do! That is exactly what I mean! If you are offered webpages that must be coded from the start to the finish it is time to whistle the game over.   Time for such old fashioned sites is over! Today the site should be done with a system that makes editing the site easy. If your site requires that you learn html-code the the time for your site is definitely over.  You must be able to edit your site without that you need to ask help from an IT professional. That is how websites should be today, if your webpage is not yet like that it is time to change your partner. You will save time and money on a long run when you can make small changes to your site yourself.

There are many Content Management Systems but we will be concentrating to Joomla Content Management System. Why Joomla? Joomla has a community of over 200000 users. Joomla Community tests and takes part actively to the development of Joomla. What commercial program can brag with a community of over  200000 testers? This Joomla community is a strenght that others do not have. Over 5000 Joomla Extentions already tell us how versatile program Joomla is.

Joomla has many Search Engine Friendly features. Each page can have Metawords and Meta description (Article/Article Manager). This way Google can direct visitors directly to other pages also than only the Frontpage. You can add Share in Facebook, Twitter and other Social Media extensions. World is open or should we say “Internet is open”. More about the topic in the next blog!

Feedbase

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