What are the TOP 5 Search Engine procedures (SEO) that you can do yourself? Here are the most important SEO
1) Basic SEO
Make sure you have basic SEO implemented on your website! This means Meta Description, meta keywords for the whole site and for individual pages. Remember that amount is not the desired goal, but the keywords should be suitable for that individual web-page. Do not try to fool Google, they do know how to read! Use just a few keywords per page. Keywords that best describes that page. Google will also value Headings (H1, H2, H3) more than the main text. So use keywords again in your headings.
Make sure you have the Page title for each page (shown in the browser tab). In Joomla this is found in the menu-item Parameters. Use suitable keywords in on each page title.
Make sure your pictures are named with suitable keywords (instead of the normal 1234.jpg use f.ex. dogfood-brand.jpg). Add also an ALT text and a title for your picture and again use keywords.
Open a blog-page and if it is not on your website then connect it to your website. Make sure you use a system where you can automatically import your new blog to your website (like Joomla). This makes your life easier and you do not need to add the same blog to your main website. Make a new blog every week if possible.
What to blog about? Open a Google reader account and start following blogs that have similiar products or services. Read what they write and use the ideas in your own blog and comment on their ideas. Link their blogs to your blog!!! This is very important for your own blog to become known.
3) Content editing, news
Edit your pages regularly! Do not leave the editing into once a year procedure. Google will check out how often you edit your page and if there is no new content regularly, your rank will go down. Make sure your website is easy to edit so that you can add news-items regularly. Use a Content Management Systems (CMS) like Joomla or similiar where you can add content yourself.
4) Backlink building
Add links to other websites to your webpages and ask other websites to add your link to their pages. This is called link-sharing. You can also link interesting and useful blog-links and website links to your site. Give your www-address to as many as possible and ask them to use your www-address in their blogs.
Make links inside your website. Make sure each page has a next and previous links and other links. Do not let the page be the last page, but make sure your page links forward.
5) Social media
Open a Twitter account (www.twitter.com) and Facebook account (www.facebook.com) and Digg account (www.digg.com). Connent your blog and Facebook account to your Twitter account, so that all new posts will be added to your Twitter account automatically. This will link your site and blog forward to your Twitter followers.
Add also Sosial Media buttons to your website. Make sure you have at least Facebook, Twitter, Digg links on your website. Start by sending the Facebook-like link to your friends and family. Spread the word!
Do not give up! Start your blog already today if you have not started yet!. Make it a regular feature of your website.