Archive for the ‘Meta’ Category

Images are an important part of any website. Images help you to direct attention to the topic, images lighten the website. But images have one more important function! Google search-engines value images more than text. In Google the first and foremost emphasis is given to VIDEO‘s, then to IMAGES and as last TEXT. So images are important on your website. Make sure your website images are SEO Optimized. How to do that?

What to keep in mind when adding pictures to the website?

1. Choose the right pictures

Choose images that relate to the text/content of your website article or your blog. Easiest way to get images is iStockphoto service.
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You can make image searches with using one or two keywords. You can also search images with color names or color HEX code.

Choose an image that not only relates to the content of the article, but also an image that suits to the style and color of the website.

2. Give a name to the Image-file that has keywords

Do not use image names like 001.jpg, 002.jpg or similar. Make sure you first rename your image-file before you add the image to your website. Give your image a name that has KEYWORDS in it. For example if your website article talks about house plumbing, give your image names accordingly like house-plumbing.jpg, renovation-plumbing.jpg etc. When you have several images use different keyword variations. This is very important for SEO – Search Engine Optimization!

3. Give all your images Alt Text definition

Google reads not only the image file-name, but also image ALT TEXT. Give again keywords to your image Alt Text. Use a few words to describe what the image/content is all about. Do not use too many words. Make sure your words relate to the content/image. 

4. Make sure your Image File Size is not too big

Instead of scaling your images on your website make all the resizing before you add the images on your website. This method of adding only images that are in the correct size helps you make sure your image-files are not too big. For example if you want to add an image to your website that is originally 640x480px and you want it to show smaller, do not add the original size image to your website and then just scale it on the site. First resize the image with GIMP or other Image-editing program and then add it to your website.

What is a suitable image file-size? For big images (in Rotators etc) image size should not be over 100Kb. For small article images it is good to have images maximum 25Kb.

When using GIMP Image Editor you can also adjust image resizing quality. If the image still is too big you can maybe lessen the image quality when resizing the image.

5. Make sure you do not have too many images on your website

As much as images are important part of your website, this does not mean that you can have as many images on your website as you want. Having too many images, all with different measurements, does not give a clean and clear view of your website. It is good to define the correct image-size before starting to build your website. If this has not been done then it would be good to go through your website images one by one and see if the image size could be changes so that all content images are the same form and size.

Make also sure that your website content/text can be easily read and that there is enough space for the text!

If you enjoyed this article please leave a comment! Looking forward to hearing about you!

Internet-Palvelut.fi SM Oy

Anne Mattila

Internet-Palvelut.fi SM Oy

www.internet-palvelut.fi

Email: info (at) internet-palvelut.fi

Tel: +358 (0)9 – 428 333 10 / (0)400 – 742251

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What are the TOP 5 Search Engine procedures (SEO) that you can do yourself? Here are the most important SEO

1) Basic SEO

Search Engine OptimizationMake sure you have basic SEO implemented on your website! This means Meta Description, meta keywords for the whole site and for individual pages. Remember that amount is not the desired goal, but the keywords should be suitable for that individual web-page. Do not try to fool Google, they do know how to read! Use just a few keywords per page. Keywords that best describes that page. Google will also value Headings (H1, H2, H3) more than the main text. So use keywords again in your headings.

Make sure you have the Page title for each page (shown in the browser tab). In Joomla this is found in the menu-item Parameters. Use suitable keywords in on each page title.

Make sure your pictures are named with suitable keywords (instead of the normal 1234.jpg use f.ex. dogfood-brand.jpg). Add also an ALT text and a title for your picture and again use keywords.

2) Blogging

BloggingOpen a blog-page and if it is not on your website then connect it to your website. Make sure you use a system where you can automatically import your new blog to your website (like Joomla). This makes your life easier and you do not need to add the same blog to your main website. Make a new blog every week if possible.

What to blog about? Open a Google reader account and start following blogs that have similiar products or services. Read what they write and use the ideas in your own blog and comment on their ideas. Link their blogs to your blog!!! This is very important for your own blog to become known.

3) Content editing, news

CMSEdit your pages regularly! Do not leave the editing into once a year procedure. Google will check out how often you edit your page and if there is no new content regularly, your rank will go down. Make sure your website is easy to edit so that you can add news-items regularly. Use a Content Management Systems (CMS) like Joomla or similiar where you can add content yourself.

 

 

4) Backlink building

Linking the websiteAdd links to other websites to your webpages and ask other websites to add your link to their pages. This is called link-sharing. You can also link interesting and useful blog-links and website links to your site. Give your www-address to as many as possible and ask them to use your www-address in their blogs.

Make links inside your website. Make sure each page has a next and previous links and other links. Do not let the page be the last page, but make sure your page links forward.

 

5) Social media

Social Media in SEOOpen a Twitter account (www.twitter.com) and Facebook account (www.facebook.com) and Digg account (www.digg.com). Connent your blog and Facebook account to your Twitter account, so that all new posts will be added to your Twitter account automatically. This will link your site and blog forward to your Twitter followers.

Add also Sosial Media buttons to your website. Make sure you have at least Facebook, Twitter, Digg links on your website. Start by sending the Facebook-like link to your friends and family. Spread the word!

Do not give up! Start your blog already today if you have not started yet!. Make it a regular feature of your website.

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Our new Blog will bring out details of how you can make your webpages more Search Engine Friendly (SEF). We will give also hints about Free Open Source programs and different Free Internet Services. Close to our heart is expecially  Joomla Content Management System and it’s Extentions and also Linux Operating System and Linux Servers.

For Serach Engine Friendly affect many different things. You have maybe heard of Metawords,  Google AdSence campaigns, Facebook-advertisement, Twitter and many other Sosial Media services. Where to start and to what concentrate? That is a Million Dollar Question! What is good for one is not neccessary good for the other. Each situations have to be considered separately, but what is normally the start is functional webpages.

Why would you need your own webpages? You have maybe heard the saying  “If you are not in the Internet you do not exist!” The majority of people search information of companies and services and even of other people from the Internet. Most of them use Google Search Engine funtion.  That is why we have a new word “to google” in otherwords serach information through Google.  Even retired older people learn how to use the Internet. There are even classes to teach them – on a slower pace – how to use the net.

Lesson Nr. 1 for Search Engine Friendly Site is that you need to have your own webpages and they need to be such that you can add META words and META Description to the site. Meta description should be maximum 160 marks long. It should tell briefly what your pages are all about.  Google will show those Meta description in their search results below your webpage address.

Metawords i.e. search-word are words that pages are searched from Google. Words should be in line with the texts on your webpages. Same words should be found from the Headings and texts in general. Why?  Google will read the metawords and then compare them to the texts on your site and headings. If the same words are found in the texts Google will give higher points to your site. If metawords do not correspond to the texts and headings of your site Google might start to poikot your site in their search results. So make sure you have the important Metawords both in your site texts and headings and the Metawords definitions.

I want to get a fancy Flash webpages! Why not? Flash is fancy and a nice addition to the site, but it is not recommendable to use Flash as the only means of doing your webpages. Why? Flash code is like Hebrew to the Search Engines. Yes, sure Google can read the texts in between all that Flash code. But Flash sites are never in the top place in the search engine results. Google cannot make links between different parts of a Flash site to another page on the flash site. So all links lead to the front page and frontpage only. If you want to have Flash-type featured to your site it is better to add such features as a part of a clearer Content Management Site as Joomla.

What is a Content Management Site? Content Management site is a site that is done by using a Content Management Program. Using such does not require that you know html-code. What, do you mean webpages can be done without knowing any html-code? Yes I do! That is exactly what I mean! If you are offered webpages that must be coded from the start to the finish it is time to whistle the game over.   Time for such old fashioned sites is over! Today the site should be done with a system that makes editing the site easy. If your site requires that you learn html-code the the time for your site is definitely over.  You must be able to edit your site without that you need to ask help from an IT professional. That is how websites should be today, if your webpage is not yet like that it is time to change your partner. You will save time and money on a long run when you can make small changes to your site yourself.

There are many Content Management Systems but we will be concentrating to Joomla Content Management System. Why Joomla? Joomla has a community of over 200000 users. Joomla Community tests and takes part actively to the development of Joomla. What commercial program can brag with a community of over  200000 testers? This Joomla community is a strenght that others do not have. Over 5000 Joomla Extentions already tell us how versatile program Joomla is.

Joomla has many Search Engine Friendly features. Each page can have Metawords and Meta description (Article/Article Manager). This way Google can direct visitors directly to other pages also than only the Frontpage. You can add Share in Facebook, Twitter and other Social Media extensions. World is open or should we say “Internet is open”. More about the topic in the next blog!

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