Images are an important part of any website. Images help you to direct attention to the topic, images lighten the website. But images have one more important function! Google search-engines value images more than text. In Google the first and foremost emphasis is given to VIDEO‘s, then to IMAGES and as last TEXT. So images are important on your website. Make sure your website images are SEO Optimized. How to do that?
What to keep in mind when adding pictures to the website?
1. Choose the right pictures
You can make image searches with using one or two keywords. You can also search images with color names or color HEX code.
Choose an image that not only relates to the content of the article, but also an image that suits to the style and color of the website.
2. Give a name to the Image-file that has keywords
Do not use image names like 001.jpg, 002.jpg or similar. Make sure you first rename your image-file before you add the image to your website. Give your image a name that has KEYWORDS in it. For example if your website article talks about house plumbing, give your image names accordingly like house-plumbing.jpg, renovation-plumbing.jpg etc. When you have several images use different keyword variations. This is very important for SEO – Search Engine Optimization!
3. Give all your images Alt Text definition
Google reads not only the image file-name, but also image ALT TEXT. Give again keywords to your image Alt Text. Use a few words to describe what the image/content is all about. Do not use too many words. Make sure your words relate to the content/image.
4. Make sure your Image File Size is not too big
Instead of scaling your images on your website make all the resizing before you add the images on your website. This method of adding only images that are in the correct size helps you make sure your image-files are not too big. For example if you want to add an image to your website that is originally 640x480px and you want it to show smaller, do not add the original size image to your website and then just scale it on the site. First resize the image with GIMP or other Image-editing program and then add it to your website.
What is a suitable image file-size? For big images (in Rotators etc) image size should not be over 100Kb. For small article images it is good to have images maximum 25Kb.
When using GIMP Image Editor you can also adjust image resizing quality. If the image still is too big you can maybe lessen the image quality when resizing the image.
5. Make sure you do not have too many images on your website
As much as images are important part of your website, this does not mean that you can have as many images on your website as you want. Having too many images, all with different measurements, does not give a clean and clear view of your website. It is good to define the correct image-size before starting to build your website. If this has not been done then it would be good to go through your website images one by one and see if the image size could be changes so that all content images are the same form and size.
Make also sure that your website content/text can be easily read and that there is enough space for the text!
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