What does your website need, to bring in more customers?

So now you have a website for your company? Frontage, company-page, services and a contact form. Is that enough? While it is important to be found in the Internet, to get more traffic, in other words customers, you need more than that.

What does your company website need to bring in more customers?

Content, content, content…. and some more content! Content is still the KING! Content is definitely the most important factor in bringing visitors to your website. Why is content so important? Why is regular content needed on a website?

How do Search Engines direct visitors to your website?

Search engines – Google, Yahoo and alike – direct visitors to websites according to the website content. Search Engines crawl websites regularly trying to figure out what the website is all about. Search Engines read the content and keywords on the website. The more content you have on your website the more possibilities it gives for Google and other Search Engines to direct visitors to your website.

How much content should you have on your website?

Is it enough to have some 1-5 pages to your website? Google will not consider your website to be important if you only have a few web-pages on your website. For Google to consider your website to be important you need more content, more pages. You also need new content regularly.

How can you add more content on your website?

The best way to add content is to have a blog on the website. Also you can add a References section where you can add images and description of your projects or your latest work. Add News section where you can inform of the latest news of your company, or add a module that imports the latest news from some RSS feed service. Make sure you add content to your website EVERY MONTH, every week or even better daily! It is important to mark down on your calender the a schedule for writing and posting your blog-articles. Without a schedule – let’s face it – you’re not going to do it!

What kind of things you can write about in your blog?

Write about the FAQ – Frequently Asked Questions your customers ask you. What are the things your customers are interested about? What kind of questions they ask you? Make a list of the most frequently asked questions and start from that. Also you can write about the latest developments on the field of the services or products you provide. Write about anything related to your field or business.

What kind of content you should have on your blog?

When writing a blog keep in mind that Search Engines, like Google, value most of all Videos, then images and the last the actual text. Go and do a Google search and notice how the videos in YouTube come up first, then images and the last the links to articles. So add videos to your website (by using YouTube service), then add images with good keywords in the names of your images (do not use image names as 0001.jpg). Then lastly, write about 400-700 words by using important keywords that relate to the services/products you provide.

Summa summarum – ADD CONTENT on your website regularly, every month, even every week or daily. With good content you can drive traffic to your website and this way add visitors – customers – to your website.

Start writing your blog today! If you liked the blog-post please write a comment below!

	Anne Mattila Web Designer Internet-Content.net www.internet-content.net Email: info (at) internet-palvelut.fi Tel: +358 (0)400 – 742251

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Contact me: sales.internet-content.org

Read latest blog post: How is Company Facebook pages changing?

Lue viimeisin blogi kirjoitus: Miten Yrityssivu muuttuu Facebook:issa?

Top 5 Reasons to choose Joomla website?

Are you having an old fashioned html-coded website? Are you getting tired of asking your web-developer to make changes for your website instead of being able to make the changes yourself? Is your web-developer telling you he is busy and it will take some time for them to add the changed? And especially, are you tired of paying the bills after your web-developer has done the changes? Or are you perhaps just considering opening new website to the internet? If you say YES to any of these questions then this is for you!

Why not choose html-coded website?

The difference of old fashioned html-coded website and Content Management System (CSM) is the possibility to edit and add Internet website content without knowing html-code. While there are still those supporting making your Internet website from scratch it is definitely outdated way of doing Internet website! Why? It takes more time and money to code everything by yourself (or by web-developer). And time and money is what most of us do not have excess. Also using html-coded website means you are dependent on the web-developer or someone with ability to edit html-code. But what are you options?

Why choose Joomla Content Management System?

1) Save money by choosing Joomla

By using Joomla CMS you can save many ways. You can either choose one of the thousands, fancy and professional, ready-made Joomla Templates and save in web-site layout design costs. One professional template is about 50€ when website layout design can cost anything from 1000€ upwards (normally around 2000-2500€). If you want to have your own layout and still use Content Management System it can be done by using f.ex. Rockettheme Gantry Framework and adding your own website layout to Joomla. Coding a Joomla template instead of regular html-template will give you savings at least in the maintaining costs.

You can save money by being able add content and do changes to your Internet website by yourself or by you employee. This means you do not have to employ web-developer each time you want to edit/add to your website. In a long run this brings huge savings in your company website costs!

You can save by not needing expensive programs, since Joomla has no License fees. Also most of the extensions are without License fees, so get functions without high expenses.

2) Save time by choosing Joomla

NO need to ask from  your web-developer when THEY have time to make new changes to your website! You can edit and add content on your website yourself or have a team of website editors in the company. No need to wait for the web-developer to do the changes. Make the changes immediately by yourself or by any one of the website editors in the company.

Save time by adding content by simply writing text, not text and html-code!

3) Makes it possible to add/edit your website content without knowledge of html-code

Do you think you need an expensive html/css/php coding course to be able to edit your website? No need for that! You can edit Joomla website without any knowledge of computer codes! Adding a blog article to your website requires only that you know how to write text. Everyone knows how to write text! That is how simple adding a blog article to your Joomla website is. No coding is needed! It’s fast and it’s simple to add content to your Joomla website!

4) Add functions to your website – flexibility

There are over 8000 Joomla extensions (add-ons bring different functions) for Joomla websites. This gives you endless possibilities when it comes to adding different functions to your website. No need to use money for expensive web-developing and making your own website functions. It is already ready! Most of Joomla Extensions are free or practically free. Make your website functionable, interactive!

5) Strong community gives Safety and regular security updates

Some consider Open Source programs to be unsafe – Joomla is definitely not!  Joomla has a community of over 200 000 users. This means over 200 000 testers for each Joomla version. Possible loopholes and problems are detected fast. Due to many web-developers taking part in the Joomla develpment the security updates are received regularly and without a delay. What other CMS can brag having over 200 000 test-users?

By keeping your website up-to-date you can make sure your website is more safe! With extensions like Joomla Update Manager you can install new Joomla versions with a click of a mouse! It’s that easy to update your Joomla version. Make sure your extensions are up-to-date too!

Why not some other CMS system?

But hey, can’t I use WordPress or Drupal? Sure you can, but remember that WordPress is a blog-system, not really a website system. It has much less funtions and addons available. What comes to Drupal, you need to be a website developer with knowledge of css/html-codes to be able to use Drupal effectively. So Joomla is definitely the most flexible and still easy to use Content Management system. It is not just a blogging system, but an actual website Content Management System.

Test Joomla website for free!

Get your own Joomla test-site for free now! See how easy it is to add text to your website! Order free testsite now!

Drop us a line to let us know what you think of Joomla and other CMS systems!

	Anne Mattila Internet-Palvelut.fi SM Oy www.internet-palvelut.fi ✉: anne (at) internet-palvelut.fi ☎: +358 (0)400 – 742251

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Contact me: sales.internet-content.org

Lue viimeisin blogi kirjoitus: Miten SEO Optimoida Nettisivujen kuvat?

Read the latest Blog Post: How to make Website Images SEO Optimized?

Top 5 Search Engine procedures SEO

What are the TOP 5 Search Engine procedures (SEO) that you can do yourself? Here are the most important SEO

1) Basic SEO

Make sure you have basic SEO implemented on your website! This means Meta Description, meta keywords for the whole site and for individual pages. Remember that amount is not the desired goal, but the keywords should be suitable for that individual web-page. Do not try to fool Google, they do know how to read! Use just a few keywords per page. Keywords that best describes that page. Google will also value Headings (H1, H2, H3) more than the main text. So use keywords again in your headings.

Make sure you have the Page title for each page (shown in the browser tab). In Joomla this is found in the menu-item Parameters. Use suitable keywords in on each page title.

Make sure your pictures are named with suitable keywords (instead of the normal 1234.jpg use f.ex. dogfood-brand.jpg). Add also an ALT text and a title for your picture and again use keywords.

2) Blogging

Open a blog-page and if it is not on your website then connect it to your website. Make sure you use a system where you can automatically import your new blog to your website (like Joomla). This makes your life easier and you do not need to add the same blog to your main website. Make a new blog every week if possible.

What to blog about? Open a Google reader account and start following blogs that have similiar products or services. Read what they write and use the ideas in your own blog and comment on their ideas. Link their blogs to your blog!!! This is very important for your own blog to become known.

3) Content editing, news

Edit your pages regularly! Do not leave the editing into once a year procedure. Google will check out how often you edit your page and if there is no new content regularly, your rank will go down. Make sure your website is easy to edit so that you can add news-items regularly. Use a Content Management Systems (CMS) like Joomla or similiar where you can add content yourself.

 

 

4) Backlink building

Add links to other websites to your webpages and ask other websites to add your link to their pages. This is called link-sharing. You can also link interesting and useful blog-links and website links to your site. Give your www-address to as many as possible and ask them to use your www-address in their blogs.

Make links inside your website. Make sure each page has a next and previous links and other links. Do not let the page be the last page, but make sure your page links forward.

 

5) Social media

Open a Twitter account (www.twitter.com) and Facebook account (www.facebook.com) and Digg account (www.digg.com). Connent your blog and Facebook account to your Twitter account, so that all new posts will be added to your Twitter account automatically. This will link your site and blog forward to your Twitter followers.

Add also Sosial Media buttons to your website. Make sure you have at least Facebook, Twitter, Digg links on your website. Start by sending the Facebook-like link to your friends and family. Spread the word!

Do not give up! Start your blog already today if you have not started yet!. Make it a regular feature of your website.

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SEF – Search engine friend webpages compared to Flash and old html-webpages

Our new Blog will bring out details of how you can make your webpages more Search Engine Friendly (SEF). We will give also hints about Free Open Source programs and different Free Internet Services. Close to our heart is expecially  Joomla Content Management System and it’s Extentions and also Linux Operating System and Linux Servers.

For Serach Engine Friendly affect many different things. You have maybe heard of Metawords,  Google AdSence campaigns, Facebook-advertisement, Twitter and many other Sosial Media services. Where to start and to what concentrate? That is a Million Dollar Question! What is good for one is not neccessary good for the other. Each situations have to be considered separately, but what is normally the start is functional webpages.

Why would you need your own webpages? You have maybe heard the saying  “If you are not in the Internet you do not exist!” The majority of people search information of companies and services and even of other people from the Internet. Most of them use Google Search Engine funtion.  That is why we have a new word “to google” in otherwords serach information through Google.  Even retired older people learn how to use the Internet. There are even classes to teach them – on a slower pace – how to use the net.

Lesson Nr. 1 for Search Engine Friendly Site is that you need to have your own webpages and they need to be such that you can add META words and META Description to the site. Meta description should be maximum 160 marks long. It should tell briefly what your pages are all about.  Google will show those Meta description in their search results below your webpage address.

Metawords i.e. search-word are words that pages are searched from Google. Words should be in line with the texts on your webpages. Same words should be found from the Headings and texts in general. Why?  Google will read the metawords and then compare them to the texts on your site and headings. If the same words are found in the texts Google will give higher points to your site. If metawords do not correspond to the texts and headings of your site Google might start to poikot your site in their search results. So make sure you have the important Metawords both in your site texts and headings and the Metawords definitions.

I want to get a fancy Flash webpages! Why not? Flash is fancy and a nice addition to the site, but it is not recommendable to use Flash as the only means of doing your webpages. Why? Flash code is like Hebrew to the Search Engines. Yes, sure Google can read the texts in between all that Flash code. But Flash sites are never in the top place in the search engine results. Google cannot make links between different parts of a Flash site to another page on the flash site. So all links lead to the front page and frontpage only. If you want to have Flash-type featured to your site it is better to add such features as a part of a clearer Content Management Site as Joomla.

What is a Content Management Site? Content Management site is a site that is done by using a Content Management Program. Using such does not require that you know html-code. What, do you mean webpages can be done without knowing any html-code? Yes I do! That is exactly what I mean! If you are offered webpages that must be coded from the start to the finish it is time to whistle the game over.   Time for such old fashioned sites is over! Today the site should be done with a system that makes editing the site easy. If your site requires that you learn html-code the the time for your site is definitely over.  You must be able to edit your site without that you need to ask help from an IT professional. That is how websites should be today, if your webpage is not yet like that it is time to change your partner. You will save time and money on a long run when you can make small changes to your site yourself.

There are many Content Management Systems but we will be concentrating to Joomla Content Management System. Why Joomla? Joomla has a community of over 200000 users. Joomla Community tests and takes part actively to the development of Joomla. What commercial program can brag with a community of over  200000 testers? This Joomla community is a strenght that others do not have. Over 5000 Joomla Extentions already tell us how versatile program Joomla is.

Joomla has many Search Engine Friendly features. Each page can have Metawords and Meta description (Article/Article Manager). This way Google can direct visitors directly to other pages also than only the Frontpage. You can add Share in Facebook, Twitter and other Social Media extensions. World is open or should we say “Internet is open”. More about the topic in the next blog!

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