What to write in your blog?

Starting a blog? What to write in your blog? What to include in your blog?

Blogging is the word on everyones lips. But how to do blogging? What to write, how often to publish articles, what to include in your blog? Don’t know where to start? It all seems so troublesome, so new?

What to write in your blog?

Write a list o f the most common questions your clients ask you. Write answers to the questions one by one. Next time someone asks you the same question you can just direct them to your blog-article . How good that will make you look! When you have written down your “How To” list then make a list of any new developments on your field.

How often to write and publish a blog-article?

Is it enough to write now and then, maybe once a month? No definitely not! Why not? Search Engines direct visitors to your website according to content. But content is not the only thing that Google is paying attention to. Google is noticing how often you publish new content on your website – your blog. The more you publish new content the more you get links in the Google search engine and the more higher you get in the Google indexing. So how often to publish? It is important to publish every week, even twice a week if possible

When to publish your blog-articles?

According to research the best time to publish content is Tuesday afternoons and Thursday afternoons. Why so? In the mornings people are busy with their work. If you publish in the morning, especially on Monday when everyone has loads of emails to go through, then it is likely that your blog will end up in the trash. Publish your articles in the afternoons since according to research, people are more receptive after lunch.

What to include in your blog-article?

Always include one or more images. A good service to use to get cheap images is www.istockphoto.com service. Also very important is to add links to lead outside your website. You can add links to other websites featuring the same question, or resource websites. Remember to add titles into your images and to your links. Open links in a new window, not to lead visitor off your website.

How to advertise your blog-article?

Add a Facebook comment form at the end of your blog-articles. Use the Facebook Comment form to add a comment to your blog-article and this way you can advertise the article on your Facebook wall. Ask your Facebook contacts to comment your article. Add your blog-article also to Twitter, Lindkedin, Pintarest, Google+ and other Social Media service. Ask your contacts to give a comment or like to your blog-article. If you have added a video on your blog-article, add the blog-article link to your Youtube-channel (video page).

What does your website need, to bring in more customers?

So now you have a website for your company? Frontage, company-page, services and a contact form. Is that enough? While it is important to be found in the Internet, to get more traffic, in other words customers, you need more than that.

What does your company website need to bring in more customers?

Content, content, content…. and some more content! Content is still the KING! Content is definitely the most important factor in bringing visitors to your website. Why is content so important? Why is regular content needed on a website?

How do Search Engines direct visitors to your website?

Search engines – Google, Yahoo and alike – direct visitors to websites according to the website content. Search Engines crawl websites regularly trying to figure out what the website is all about. Search Engines read the content and keywords on the website. The more content you have on your website the more possibilities it gives for Google and other Search Engines to direct visitors to your website.

How much content should you have on your website?

Is it enough to have some 1-5 pages to your website? Google will not consider your website to be important if you only have a few web-pages on your website. For Google to consider your website to be important you need more content, more pages. You also need new content regularly.

How can you add more content on your website?

The best way to add content is to have a blog on the website. Also you can add a References section where you can add images and description of your projects or your latest work. Add News section where you can inform of the latest news of your company, or add a module that imports the latest news from some RSS feed service. Make sure you add content to your website EVERY MONTH, every week or even better daily! It is important to mark down on your calender the a schedule for writing and posting your blog-articles. Without a schedule – let’s face it – you’re not going to do it!

What kind of things you can write about in your blog?

Write about the FAQ – Frequently Asked Questions your customers ask you. What are the things your customers are interested about? What kind of questions they ask you? Make a list of the most frequently asked questions and start from that. Also you can write about the latest developments on the field of the services or products you provide. Write about anything related to your field or business.

What kind of content you should have on your blog?

When writing a blog keep in mind that Search Engines, like Google, value most of all Videos, then images and the last the actual text. Go and do a Google search and notice how the videos in YouTube come up first, then images and the last the links to articles. So add videos to your website (by using YouTube service), then add images with good keywords in the names of your images (do not use image names as 0001.jpg). Then lastly, write about 400-700 words by using important keywords that relate to the services/products you provide.

Summa summarum – ADD CONTENT on your website regularly, every month, even every week or daily. With good content you can drive traffic to your website and this way add visitors – customers – to your website.

Start writing your blog today! If you liked the blog-post please write a comment below!

	Anne Mattila Web Designer Internet-Content.net www.internet-content.net Email: info (at) internet-palvelut.fi Tel: +358 (0)400 – 742251

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Read latest blog post: How is Company Facebook pages changing?

Lue viimeisin blogi kirjoitus: Miten Yrityssivu muuttuu Facebook:issa?

How is Company Facebook pages changing?

Do you have a company brand page on Facebook? Did you know there will be some changes that will affect your Facebook page? Now is time to find out what will change in Fan-pages in the Facebook. Changes will happen on 1st of April 2012. Do the necessary changes before that since these changes will be mandatory for all brand/company pages. Make sure your Facebook page is updated before then.

How can you edit your new Facebook Timeline pages? Facebook offers you from time to time a possibility to edit/publish your new Timeline pages. Info of this will appear on top of your Facebook page when you go to your Facebook page.

Here’s what you need to know:

1. You will Need A “Cover” Image of 850×315 pixels

If you have already updated your personal Facebook page, you are familiar with the concept since the new Facebook fanpages work exactly the same way. Go and have a look at some of the top-banner-images to get an idea what the banner-image is all about. Here some ideas…  Please note that Facebook does not allow any “Call to action” or “Sales pits” in the new Facebook page. This means also that you cannot add contact info or encourage Facebook visitors to contact you. The image for this space needs to be about 850×315 pixels.

2. You May Want A New Profile Image

Depending on the current profile image and it’s measurements, you may want to change it. The new space is square, and will be placed at the bottom left corner of your cover image. You may want to have this image be very different then the cover  banner image or you may want to be more creative with the profile image. See some creative examples from personal pages that may help you in making your new profile image. See creative examples…

3. Customize The Order Of Your Apps

You can now decide what order to display your photos, your”likes” and your Facebook apps (like your welcome page, polls, events, etc.). Photos does have to come first, but the rest off the links and their order is up to you. Order them by their importance in your social media marketing strategy.

4. Control Your Status Updates

Of course you can edit, or delete your status updates, but now you have some new nice options. You can “highlight” an update by clicking on a star icon in the upper right hand corner of the post. Highlighting an update results in that update spanns twice as wide as your standard updates. You can use this to get more attention to your important posts. If you have something really important (call to action, announcement, event, etc.) that you would like to keep at the top of your timeline, that is where “pinning” comes in. When you pin an update, it moves that update to the top of your timeline. Anyone looking at your timeline will see pinned update first.

5. Add Your website URL To Your “About” Section

With the update your “about” section becomes more important, but it hides a lot of your old/original information. At a minimum, make sure that you add your website URL to your about text (in addition to the real spot that your URL is supposed to be). This will help people to navigate to your website from your Facebook page. Be careful not to add too much text, or your www-address will get cut off. Note that is you want to show your address in your About us -fields then your www-address will not fit in. It is better to hide the address and show your www-address. But to get the www-address show on your Facebook page then you need to add it as the first thing in the About Us -field in the About us -editing page.

So by now you may have realized that it is not the end of the world. Facebook is changing…again. Will it be bad, good, or the same? It is difficult to tell. One thing you can be sure of is if your prepare your page for the change, it should not negatively impact your brand. If you would like more info, here is a step by step guide to help you get everything set up. Step by step guidebook!

If you liked the article then please leave a comment in the comment-box below! You can also send us an email:

	Anne Mattila Web Designer Internet-Palvelut.fi SM Oy www.internet-palvelut.fi Email: anne (at) internet-palvelut.fi Tel: +358 (0)400 – 742251
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Read latest blog post: Top 5 Reasons to choose Joomla website?

Lue viimeisin blogi kirjoitus: Top 5 syytä valita Joomla Sisällönhallinta Järjestelmä!

Top 5 Reasons to choose Joomla website?

Are you having an old fashioned html-coded website? Are you getting tired of asking your web-developer to make changes for your website instead of being able to make the changes yourself? Is your web-developer telling you he is busy and it will take some time for them to add the changed? And especially, are you tired of paying the bills after your web-developer has done the changes? Or are you perhaps just considering opening new website to the internet? If you say YES to any of these questions then this is for you!

Why not choose html-coded website?

The difference of old fashioned html-coded website and Content Management System (CSM) is the possibility to edit and add Internet website content without knowing html-code. While there are still those supporting making your Internet website from scratch it is definitely outdated way of doing Internet website! Why? It takes more time and money to code everything by yourself (or by web-developer). And time and money is what most of us do not have excess. Also using html-coded website means you are dependent on the web-developer or someone with ability to edit html-code. But what are you options?

Why choose Joomla Content Management System?

1) Save money by choosing Joomla

By using Joomla CMS you can save many ways. You can either choose one of the thousands, fancy and professional, ready-made Joomla Templates and save in web-site layout design costs. One professional template is about 50€ when website layout design can cost anything from 1000€ upwards (normally around 2000-2500€). If you want to have your own layout and still use Content Management System it can be done by using f.ex. Rockettheme Gantry Framework and adding your own website layout to Joomla. Coding a Joomla template instead of regular html-template will give you savings at least in the maintaining costs.

You can save money by being able add content and do changes to your Internet website by yourself or by you employee. This means you do not have to employ web-developer each time you want to edit/add to your website. In a long run this brings huge savings in your company website costs!

You can save by not needing expensive programs, since Joomla has no License fees. Also most of the extensions are without License fees, so get functions without high expenses.

2) Save time by choosing Joomla

NO need to ask from  your web-developer when THEY have time to make new changes to your website! You can edit and add content on your website yourself or have a team of website editors in the company. No need to wait for the web-developer to do the changes. Make the changes immediately by yourself or by any one of the website editors in the company.

Save time by adding content by simply writing text, not text and html-code!

3) Makes it possible to add/edit your website content without knowledge of html-code

Do you think you need an expensive html/css/php coding course to be able to edit your website? No need for that! You can edit Joomla website without any knowledge of computer codes! Adding a blog article to your website requires only that you know how to write text. Everyone knows how to write text! That is how simple adding a blog article to your Joomla website is. No coding is needed! It’s fast and it’s simple to add content to your Joomla website!

4) Add functions to your website – flexibility

There are over 8000 Joomla extensions (add-ons bring different functions) for Joomla websites. This gives you endless possibilities when it comes to adding different functions to your website. No need to use money for expensive web-developing and making your own website functions. It is already ready! Most of Joomla Extensions are free or practically free. Make your website functionable, interactive!

5) Strong community gives Safety and regular security updates

Some consider Open Source programs to be unsafe – Joomla is definitely not!  Joomla has a community of over 200 000 users. This means over 200 000 testers for each Joomla version. Possible loopholes and problems are detected fast. Due to many web-developers taking part in the Joomla develpment the security updates are received regularly and without a delay. What other CMS can brag having over 200 000 test-users?

By keeping your website up-to-date you can make sure your website is more safe! With extensions like Joomla Update Manager you can install new Joomla versions with a click of a mouse! It’s that easy to update your Joomla version. Make sure your extensions are up-to-date too!

Why not some other CMS system?

But hey, can’t I use WordPress or Drupal? Sure you can, but remember that WordPress is a blog-system, not really a website system. It has much less funtions and addons available. What comes to Drupal, you need to be a website developer with knowledge of css/html-codes to be able to use Drupal effectively. So Joomla is definitely the most flexible and still easy to use Content Management system. It is not just a blogging system, but an actual website Content Management System.

Test Joomla website for free!

Get your own Joomla test-site for free now! See how easy it is to add text to your website! Order free testsite now!

Drop us a line to let us know what you think of Joomla and other CMS systems!

	Anne Mattila Internet-Palvelut.fi SM Oy www.internet-palvelut.fi ✉: anne (at) internet-palvelut.fi ☎: +358 (0)400 – 742251

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Lue viimeisin blogi kirjoitus: Miten SEO Optimoida Nettisivujen kuvat?

Read the latest Blog Post: How to make Website Images SEO Optimized?

How to make Website Images SEO Optimized?

Images are an important part of any website. Images help you to direct attention to the topic, images lighten the website. But images have one more important function! Google search-engines value images more than text. In Google the first and foremost emphasis is given to VIDEO‘s, then to IMAGES and as last TEXT. So images are important on your website. Make sure your website images are SEO Optimized. How to do that?

What to keep in mind when adding pictures to the website?

1. Choose the right pictures

Choose images that relate to the text/content of your website article or your blog. Easiest way to get images is iStockphoto service.

You can make image searches with using one or two keywords. You can also search images with color names or color HEX code.

Choose an image that not only relates to the content of the article, but also an image that suits to the style and color of the website.

2. Give a name to the Image-file that has keywords

Do not use image names like 001.jpg, 002.jpg or similar. Make sure you first rename your image-file before you add the image to your website. Give your image a name that has KEYWORDS in it. For example if your website article talks about house plumbing, give your image names accordingly like house-plumbing.jpg, renovation-plumbing.jpg etc. When you have several images use different keyword variations. This is very important for SEO – Search Engine Optimization!

3. Give all your images Alt Text definition

Google reads not only the image file-name, but also image ALT TEXT. Give again keywords to your image Alt Text. Use a few words to describe what the image/content is all about. Do not use too many words. Make sure your words relate to the content/image. 

4. Make sure your Image File Size is not too big

Instead of scaling your images on your website make all the resizing before you add the images on your website. This method of adding only images that are in the correct size helps you make sure your image-files are not too big. For example if you want to add an image to your website that is originally 640x480px and you want it to show smaller, do not add the original size image to your website and then just scale it on the site. First resize the image with GIMP or other Image-editing program and then add it to your website.

What is a suitable image file-size? For big images (in Rotators etc) image size should not be over 100Kb. For small article images it is good to have images maximum 25Kb.

When using GIMP Image Editor you can also adjust image resizing quality. If the image still is too big you can maybe lessen the image quality when resizing the image.

5. Make sure you do not have too many images on your website

As much as images are important part of your website, this does not mean that you can have as many images on your website as you want. Having too many images, all with different measurements, does not give a clean and clear view of your website. It is good to define the correct image-size before starting to build your website. If this has not been done then it would be good to go through your website images one by one and see if the image size could be changes so that all content images are the same form and size.

Make also sure that your website content/text can be easily read and that there is enough space for the text!

If you enjoyed this article please leave a comment! Looking forward to hearing about you!

Anne Mattila Internet-Palvelut.fi SM Oy www.internet-palvelut.fi Email: info (at) internet-palvelut.fi Tel: +358 (0)9 – 428 333 10 / (0)400 – 742251

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Contact me: sales.internet-content.org
Lue viimeisin blogi kirjoitus: Google Paikkatiedot palvelun lisääminen Google hakutuloksiin
Read the latest Blog Post: Add your company to Google Maps Places Service

Add your company to Google Maps Places Service

How does those Google Search Pleaces service work? How can I sing in my company details to Places service?

Have you ever seen those company details on top of the Search results? The ones immediately after the paid advertisement? Well you can also add your company details to that map and for free! How does it work?

First you need a Google Account. It is good to have a separate Google account for your company (and separate for personal use). Sign in for Google account from here:

https://www.google.com/accounts/NewAccount?hl=en&service=lbc&continue=http%3A%2F%2Fwww.google.com%2Flocal%2Fadd%2FbusinessCenter%3Fhl%3Dfi%26gl%3DFI

After you have a Google account you can add Google Places to your services. You can add it from Settings / Google Accounts Settings. Check the Google Services from TRY SOMETHING NEW. If you cannot see Google Places service on the first page you will find it by clicking More.. link. (You can also sign in to Google Place from this link: http://www.google.com/local/add/lookup?).

Get to know the Google Places service first!

See the Google Places video:

You’ll find the same video from Google Places Youtube page: http://www.youtube.com/watch?v=bhkAb9Lh5cQ

How to Sign in to Google Places service?

1) Give the company country and telephone number (give a number you use in this point, you will need it in confirmation)

2) Give Company details (address, opening hours, payment methods, company work-area etc)

3) Choose one or more Company service types from Google Places own list (f.ex. dentist, pharmacist etc.)  Save all details!

4) Choose a confirmation method. Easiest is the automated phone-call for the given phone-number. You can also send textmessage according to Google Places instructions or wait for the Google Places postcard to arrive (some 2-3 weeks). Automated phone-call is the easiest way. Google automat will call you (to the given number) and gives you a confirmation PIN code. Write it down and give it to the PIN-code field in Google Places confirmation page. After this your Google company details are visible in Google Places service!

How to edit your company details in Google Places service?

Sign-in to your company Google account from http://www.google.com page. Choose Settings / Google-account settings / Google Places. You will get your company details visible. Click the edit button and do the desired changes! Save!



See a free Webinar for Google Places:

http://www.youtube.com/watch?v=bxoCVn7zVfs&NR=1

Happy Googling!

Anne Mattila Internet-Palvelut.fi SM Oy www.internet-palvelut.fi Email: anne (at) internet-palvelut.fi Puh: +358 (0)20 – 7940 270

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Contact me: sales.internet-content.org
Lue viimeisin blogi kirjoitus: Miten voin liittää Sociaalisen Median linkit Email-allekirjoitukseeni?
Read the latest Blog Post: Create an Email-signatures with Social Media links

Create an Email-signatures with Social Media links

Why add all your Social Media links to your email-signature?

How many emails do you send each day? Why not use that as an opportunity to increase your Social Media linking! Do all your contacts know your blog, Facebook, Twitter, Lindkedin links? For sure not! An easy way to get linked is to add a personalized Email-Signature to your emails.

How to add the Social Media links to your email-signature?

Most email-programs have a possibility to create your own email-signature. Often thou it’s not so easy to add many small Social Media icons on your signature. Some email-programs do not have so fancy html-code (editing code) possibilities. What to do then?

WiseStamp – what is that?

WiseStamp is a browser add-on. You can create several email-signatures with it with your different Social Media icons and links. It is currently available for Firefox, Chrome and Safari browsers. It is free and you can download it to your computer from this link: http://www.wisestamp.com/

How to use WiseStamp?

Download the WiseStamp Plugin to your computer (using Firefox browser recommended). Find the small WiseStamp sign from your browser (in Firefox in the right-bottom-corner). Click the WiseStamp icon to open the plugin. Create your own business and personal Signatures first by adding a table with two columns (one for the logo and one for the details).

After you have added the Logo and the basic details to your signature it is time to fill in the Social Media details. Start with Social Icons, choose the Social Media one by one (Facebook, Twitter, WordPress, Blogger, Linkedin etc.) and fill in the Link to your Social Media page on each of the Social Media services that you use. Delete all the extra Social Media options from the list.

Next step is to add suitable Email Apps. They are RSS feeds from your Social Media sites. For example you can add RSS feed from your latest Blog post to your Signature. This is done by Clicking RSS sign under the Email Apps, then click ADD button and add the RSS feed (blog post feed) to you the link field. Change the RSS Title to something suitable like “Read my latest blog post:”.

From IM Icons you can add your Skype name, Messenger name to your Email Signature. From Design Tab you can add borders and a light Gray box to your Signature. When you are done with your Signature remember to click Apply button and Preview to see how the signature looks like. If you are happy with the design then Click OK.

The last but not the least thing is to go to the Settings. This you do by opening the WiseStamp again from the icon, then choose Settings. Go and un-click the “Keep the WiseStamp credit in the Signature” box. Remember to promote WiseStamp by small donation or by Sharing their link in Facebook. Last click OK!

How do I add the Signature to my emails?

Open a new email message, click your right-mouse-button once and choose “Insert signature” and choose the correct signature by clicking it once. Signature should appear to your email. It is good to do this first before actually writing the email, so that you do not mess the text in your email.

WiseStamp Examples

Here are some examples of WiseStamp signatures! Hope you get some ideas from these!

http://wisestamp.com/goodies/category/signature-examples/

Create your email Signature today and connect with people!

Anne Mattila Internet-Palvelut.fi SM Oy www.internet-palvelut.fi   Puh: +358 (0)20 – 7940 270

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Contact me: sales.internet-content.org
Our latest blog post: Miten voin helposti seurata asioita Internetissä?

Signature powered by WiseStamp

How to follow what’s happening in the internet?

Ever wanted to have that magic button to tell you when people talk about the topics you are interested in? Well there is that magic button – it is Google Alert. Sign in to your Google account (if you don’t have a Google account it is time to open it now at www.google.com)  and go to Settings and Account settings. Add Alerts service to your Google services.

Then you are set up to go! Go to the address  http://www.google.com/alerts. Type in search keywords to the Search field. Define the search criteria and the Delivery To: Feed (if you use delivery to Email-address then you better open a new email address for just alerts… do not use your normal email address for alerts) When you have completed all search criteria click CREATE ALERT. After clicking the Create Alert you will enter your Google.com/alert page. Here you will see a list of your Google Alerts. You can either come and read your alerts from this page, or you can subscribe your Google Alerts to your www.Google.com/reader service by clicking the View In Google reader link. This means all your Alerts come to your Google Reader account (make sure you have a google reader service from Google).

How to use Google Alert?

• find out what is being said about their company or product.
• monitor a developing news story.
• keep up to date on a competitor or industry.
• get the latest news on a celebrity or sports team.
• find out what’s being said about themselves
• search customers, set up key words they would use looking for service you offer?

Do you want to add your own Google alert to show up on your webpage?

Make a Google Alert of the topic you want appear on your website. On your Google Alert list you will see RSS Feed icon on list for your new alert. By clicking that icon you can get the RSS feed address you have just made. You can add this RSS feed address to your website RSS Reader. This way you can post automatic links to your website of the alerts/feed you have set up yourself. Make sure you make the alerts search criteria good enough to make sure your feeds are relevent.

Set up your Google Alert account today!
More info from Google alerts Help page… http://www.google.com/support/alerts/bin/static.py?hl=en&page=guide.cs&guide=28413&rd=1

What is RRS feed and how can it help you?

Follow us RSS

Ever wondered what that little orange sign is on many webpages? That is a RSS Feed sign. What does it mean? How can it help you? How can you use it to benefit your business and your intrests?

1) DEFINING YOUR INTERESTS

Imagine that you come accross with a webpage that is very interesting? How do you find it in the future? What if there would be a magic button that would help you get information when something happens on those pages? Just like in Facebook where you get all the latest news to your Wall? Well there is, it’s called RSS Feed.

RSS Feed comes from words Really Simple Syndication. RSS feed gives you the change to keep tract of what is happening on those webpages you like to follow. Instead of you going from time to time to those page to see if something is happening, you will get an instant message to your RSS reader if new info is added to that page where you clicked the RSS feed button. Imagine how easy that makes the job for you! No need to go over and over again to the pages to see if something has been changed/added. The RSS feed does the trick for you.

2) HOW TO GET RSS FEEDS? OPEN GOOGLE ACCOUNT OR/ADD READER TO YOUR GOOGLE SERVICES

Google account

So how does it work? To you the RSS feed you need RSS feed reader? How do you get that? There are ofcause several available RSS Readers. The most common is Google reader in http://www.google.com/reader/. If you have a gmail-account or google-account you can add a reader to your services by signing in to google-account and clicking Settings and Google account settings. If you don’t yet have  Google account the open one free account from www.google.com page.

3) WHAT TO DO WHEN I CAME ACROSS A GOOD SITE/PAGE?

Sign in browser address-field

When you have signed up for a google-account and add Reader to your google services, you are ready to start! Next to you come to a webpage or a blog that you really like, check out if you can find the RSS image either on the webpage or in the address-field in the browser.

Click that orange-sign and you will get a window asking you what RSS Reader you want to use. Choose Google-reader (or just Google) and click the box where it asks if you want to use this reader every time in the future. You have just subscribed to the RSS Feed.

In the future when you click a RSS Feed sign on some page you will automatically get a page where it asked you if you want to add the RSS feed to your Google Homepage (Add to Google Homepage) or your Google reader (Add to Google Reader) for this RSS Feed. 

Add to Reader

(If you click Google Homepage you see the RSS Feeds immediately when you have signed into you google account and clicked iGoogle link on top right upper corner of the page. If you click the Google reader sign and the RSS feed is added to you Reader.)

4) WHERE CAN I SEE/READ MY FEEDS?

So how do you access you RSS Feeds if you choose to use Google Reader instead of Google homepage for reading the feeds? Go to the address http://www.google.com/reader/. Sign in if you are not already signed into your google-account. You will access your google reader page. On the left side of the page you’ll find all your links that you follow. If the folder (feed) name is bold and has a number on it, that means you have new feeds to read. Click the folder and see the headings of the feeds. If there is anything ineresting then click the heading and you will end up to the webpage where the feed came from. When you have gone through the feed click the “Mark all as read” button. That marks all the feeds as read and the folder is not showing anymore bold to indicate that you have new feeds to read.

Read your feeds from Reader

5) HOW TO BENEFIT FOLLOWING RSS FEEDS?

How can you use RSS feed to benefit you and your business? RSS feed system is an easy way to follow those sites you are interested in. You can follow your competitors, your customers, blogs, interesting sites in general. By taking it a habit of checking out your RSS feeds every day you can see what it happening with your connections and interests. How powerful tool if used regularly! Be among the firsts to know what’s happening!

6) HOW TO USE RSS FEED SYSTEM ON YOUR OWN WEBSITE?

How to use the RSS Feed system on your webpage? Since RSS feed sends the feeds to Google and other search engines, it also helps the webpage to send info to the search engines of all the changes on the page. Normally the RSS feed can be shown on a blog-page not neccessary on the static page. Each website should therefore have a blog with RSS-feed button. This ofcause means there must be some changes done from time to time. Weekly if possible! Changes, additions do not have to be big ones, as long as there are freqvent. This will enchange your webpage status on google. Google will notice if no changes happen on your webpage.

How can you get feeds from conversations in the internet and of different topics you are interested  of? Hmm… next time!
Anne Mattila

Internet-Content.Europe SM Oy, Finland

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Top 5 Search Engine procedures SEO

What are the TOP 5 Search Engine procedures (SEO) that you can do yourself? Here are the most important SEO

1) Basic SEO

Make sure you have basic SEO implemented on your website! This means Meta Description, meta keywords for the whole site and for individual pages. Remember that amount is not the desired goal, but the keywords should be suitable for that individual web-page. Do not try to fool Google, they do know how to read! Use just a few keywords per page. Keywords that best describes that page. Google will also value Headings (H1, H2, H3) more than the main text. So use keywords again in your headings.

Make sure you have the Page title for each page (shown in the browser tab). In Joomla this is found in the menu-item Parameters. Use suitable keywords in on each page title.

Make sure your pictures are named with suitable keywords (instead of the normal 1234.jpg use f.ex. dogfood-brand.jpg). Add also an ALT text and a title for your picture and again use keywords.

2) Blogging

Open a blog-page and if it is not on your website then connect it to your website. Make sure you use a system where you can automatically import your new blog to your website (like Joomla). This makes your life easier and you do not need to add the same blog to your main website. Make a new blog every week if possible.

What to blog about? Open a Google reader account and start following blogs that have similiar products or services. Read what they write and use the ideas in your own blog and comment on their ideas. Link their blogs to your blog!!! This is very important for your own blog to become known.

3) Content editing, news

Edit your pages regularly! Do not leave the editing into once a year procedure. Google will check out how often you edit your page and if there is no new content regularly, your rank will go down. Make sure your website is easy to edit so that you can add news-items regularly. Use a Content Management Systems (CMS) like Joomla or similiar where you can add content yourself.

 

 

4) Backlink building

Add links to other websites to your webpages and ask other websites to add your link to their pages. This is called link-sharing. You can also link interesting and useful blog-links and website links to your site. Give your www-address to as many as possible and ask them to use your www-address in their blogs.

Make links inside your website. Make sure each page has a next and previous links and other links. Do not let the page be the last page, but make sure your page links forward.

 

5) Social media

Open a Twitter account (www.twitter.com) and Facebook account (www.facebook.com) and Digg account (www.digg.com). Connent your blog and Facebook account to your Twitter account, so that all new posts will be added to your Twitter account automatically. This will link your site and blog forward to your Twitter followers.

Add also Sosial Media buttons to your website. Make sure you have at least Facebook, Twitter, Digg links on your website. Start by sending the Facebook-like link to your friends and family. Spread the word!

Do not give up! Start your blog already today if you have not started yet!. Make it a regular feature of your website.

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